Wooden packaging makes the difference

Thu 09/03/2017 by Richard Wilkinson
2% rise in wooden packaging production in Spain last season, according to FEDEMCO

According to the Spanish Federation of Wooden Packaging and Components (FEDEMCO), the tay format accounts for 60% of packaging produced for sales items. The highest growth in recent years has been in the Pitufo® brand’s formats of less than 2.5kg, with which it has reached 35% of the market share. FEDEMCO is optimistic about future opportunities for expansion. The federation’s marketing and communications manager Roberto Garcia said, “There is a growing demand for wooden packaging for premium product lines. Wood offers a stylish presentation that enhances the quality of the packaged product, setting it apart from its rivals. There is also higher demand for ‘greener’ packaging.” Firms want to present their products to a more environmentally-conscious customer in natural, ecological packaging.

Openings in distant markets

Opportunities are opening up in new markets like the US and the Middle and Far East. Robert Garcia said, “Wooden packaging is greatly admired in these areas.” Exporters prefer wooden packaging as it offers greater resistance and thus ensures the product arrives in perfect condition. FEDEMCO will once again be in attendance at Fruit Logistica 2017 (Hall 11.2, Stands 8-10), where it will display various wooden packaging formats like the Pitufo® brand’s 1-2kg containers. Roberto Garcia said, “This format is the best suited to current market conditions.” Representatives of the federation’s member companies and the FEDEMCO team will be on hand to provide information about the commercial, hygienic and environmental benefits of using wooden packaging.

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