The 2021 Asia Fruit Awards were scooped by Chinese fruit group Joy Wing Mau, Indian distributor Suri Agro Fresh, Singaporean retailer NTUC FairPrice, and the Costa JV in China.
The annual pan-Asian awards are presented by Asia Fruit Logistica and Asiafruit Magazine to celebrate excellence and recognise outstanding achievement in Asia’s fresh fruit and vegetable business, with the winners selected by the two organisations.
This year’s winners were announced at the Asiafruit Congress 2021, held on 28-29 September 2021. The Asia Fruit Awards are given in four categories: ‘Marketing Campaign of the Year’, ‘Importer of the Year’, ‘Produce Retailer of the Year’, and the ‘Impact Award’, which recognises a person or organisation that’s made a significant contribution to developing Asia’s fresh produce business.
Joy Wing Mau won the Marketing Campaign of the Year Award for its Joyvio campaign as the official fruit supplier to the China National Women’s Volleyball Team. The China Women’s Volleyball Team are national icons for generations across China, and the Joyvio partnership ran a series of promotional activities throughout the team’s journey to the Tokyo Olympic Games.
Receiving the award, Echo Yuan, Joy Wing Mau’s product director of the strategic brand and category business department, said: “This award is not only a recognition of our efforts with Joyvio, but also an acknowledgement for building a domestic Chinese fruit brand.”