Fruit Attraction’s return to a face-to-face format provides the opportunity to strengthen customer relationships and intensify internationalisation. After a very complex year and a half, Fruit Attraction provides an unbeatable platform for re-launching activities that had been interrupted by the pandemic.
At the level of new products, UNICA will display its renewed catalogue, with tomato varieties from its intense flavour range, such as Red Noir, as well as specialties such as Padrón-type peppers, and medium or midi cucumber (ideal for preventing food waste). Novel products such as citrus caviar and Nippo tomato will also be presented, both offering tastes certain to surprise the consumer.
The fair will feature promotions by UNICA’s partner brands, such as MyCubies snack cucumber, Crü raw courgette and Adora tomato.
UNICA’S stand will highlight the firm’s sustainable philosophy, which marks the cooperative’s commitment to respecting the environment. This commitment is embodied in UNICA’S new packaging solutions that minimise the use of plastic and involve the biodegradable materials increasingly requested by customers.
President of UNICA, José Martínez Portero, said: “This is a key moment to show all our support for a benchmark fair in the sector, where we will meet once again in person after the pandemic. We could not miss this edition as we are committed to serving our clients, who we are looking forward to meeting again. The fair is a great platform to show all the novelties that our farmers grow and for closing deals.”