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UK shoppers switching to Aldi in their droves

Thu 20/10/2022 by Richard Wilkinson
Aldi at Edgbaston Mill near Birmingham City Council, in the United Kingdom.

Shoppers from every major UK supermarket are switching to Aldi to counter the cost-of-living crisis. The German discounter received an additional 1.65 million customers in the 12 weeks to 2 October, according to market research agency Kantar.

Giles Hurley, chief executive of Aldi UK and Ireland, said: 

Every week, more and more shoppers are realising that their grocery budget can go a lot further at Aldi. As a result, we are welcoming more than 130,000 new customers a week while our existing customers are buying more from us and coming to Aldi for more of their weekly shop. With the cost of household bills continuing to rise, the fact that a typical £90 basket at the traditional full-price supermarkets costs over 17% more than it does at Aldi means people can make significant savings by switching their shopping to us.

The latest supermarket-sector data from Kantar shows that nearly £260 million in sales was transferred from other retailers to Aldi during the 12-weeks period to 2 October, including over £56m in sales from Tesco and £12 million in sales from rival discounter Lidl.

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