UK consumers seeking out vegetarian symbol

Thu 11/05/2023 by Richard Wilkinson

The Vegetarian Society claims that its accredited trademark labels are familiar to over a third of all shoppers (37 per cent), who actively seek them out on products, according to a new survey by the organisation. With the plant-based sector in the UK and EU forecast to grow from £3.9bn in 2019 to £6.6bn in 2025, and more people actively looking to reduce meat in their diet, the Vegetarian Society believes it is critical that veggie and plant-based food manufacturers make their products and brands stand out and appeal to shoppers, who will often make quick purchasing decisions in store.

Among vegetarian and vegan consumers, 77% reported that they often or always check for a Vegetarian Society label before making a purchasing decision.

Vanessa Brown, head of business at the Vegetarian Society said: “For over 30 years our trademarks have been helping consumers to choose your products when they’re shopping. We accredit a wide range of vegetarian and vegan products and services, from food to clothes to household items to restaurant menus. Chances are you can add one of our trademarks, giving your business a boost.”


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