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Trasmed focuses on freedom, leadership and sustainability

Thu 21/04/2022 by Richard Wilkinson
Grimaldi Trasmed's ship sailing in port.

Trasmed’s new campaign represents a declaration of intent to transmit the three main axes of its business philosophy: freedom, leadership and sustainability. With this advertising initiative, Trasmed aims to reflect its past, present and future, given its long history in the Balearic maritime service.

Trasmed is the successor to the old Trasmediterránea, following its purchase by the Grimaldi Group. This merger led to the creation of Trasmed, the shipping company with the most tradition and experience uniting the Balearic Islands.

After more than 100 years sailing to Menorca, Mallorca and Ibiza, the company is returning stronger than ever. To this end, it has invested more than €30 million in improving and modernising its fleet and services, as well as in digitising and incorporating innovative sustainable systems that can reduce microplastics in the Mediterranean.

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