The World Citrus Organisation (WCO) was officially launched at the Fruit Attraction fair in Madrid. The WCO was founded to provide the citrus sector with a global platform for collaboration. The new organisation was constituted by the Spanish Lemon and Grapefruit Interbranch Association (AILIMPO) and the Citrus Growers’ Association of Southern Africa (CGA), as well as representatives from other growing countries such as Argentina, Chile, Italy, Morocco and Peru.
According to a WCO press release, the body will act as the global platform for dialogue and action between the citrus-producing countries worldwide. Its central aim is to enable member countries to address common challenges and seize opportunities for the collective benefit of the citrus sector (fresh and processed).
The WCO’s mission is to discuss common issues affecting citrus-producing countries, exchange information on production and market trends to prepare for the next decade, foster dialogue on policy issues of common concern, identify and promote research and innovation projects specific to the citrus sector, liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return, and promote the global consumption of citrus.
Freshfel Europe will coordinate and administer the WCO. The next meeting of the entity will take place at FruitLogistica 2020 in Berlin.
TAGS: events, Fruit Attraction, WCO, World Citrus Organisation