The new Uvasdoce project gets underway

Mon 17/09/2018 by Richard Wilkinson
uvas doce

The organisation from Alicante has marked the 2018 campaign as year zero of a great project for the future. For the first time since its inception, Uvasdoce will market more apirena grapes than varieties with seeds. This constitutes a new stage and something that the firm has been looking at for years. It is calculated that within a decade, Uvasdoce will only supply seedless grapes. Working with many of the best programmes in the sector to achieve this goal has enabled the firm to improve the quality of its own varietal programmes.

In order for Uvasdoce to grow and continue on its path, it takes the utmost care of its human capital. To this end, several key positions have been added to the workforce to improve working and productive conditions.

Marketing is another of the firm’s priorities. Uvasdoce is constantly working on new projects that bring grapes to its customers in the most fresh and fun way. That’s why, every year, great importance is given to packaging redesign, creating new products and searching for innovative strategies. This year we will be surprised by new merchandising as part of the ‘Our Essentials’ project. The project is presented using personalised dolls that represent each of the firm’s most famous varieties. Each variety has its own fun personality and they are all seedless.

The essentials began as four in 2017, but today have reached 14, with more to come. Each of them has a name that in some way explains one of its most important characteristics: La Dulce, La Tradicional, La Styilosa, La Remolona, ​​La Celebrity, La Viajera, La Rarita, El Exquisito and the little ones, Candys: La Fresita, La Rocío, La Roñadorazones, La Soñadora and La Mordidita.

Well, if you want to discover what they look like and which will be your favourite, visit the new website of UVASDOCE and its stand in Hall 3 stand 3E03 at Fruit Attraction, Madrid.

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