Syngenta and Zeraim have a clear view on this within our The Good Growth Plan as well as the work that we are developing in R&D in all crops. With all this Pepper has without any doubt a relevant position. This growth is the consequence of the demand increase amongst European consumers, who are becoming more and more concerned about their health, the environment, the food they are eating and about who, where and in which conditions this food is produced. Additionally there is strong concern on which are the consequences that this food consumption and therefore its production has in the environment. In this regard, it is important that not only producers and exporters have the right knowledge of the varieties available to cover their agronomical and growing needs, it is also important that the final consumers and supermarkets, which are finally selling the products, know which are the possibilities that are available to cover a consumption trend which is already the present and future of the market.
INNOVATION 365 DAYS A YEAR
Focused in offering solutions to the consumers, supermarkets, exporters and growers, we, at Syngenta & Zeraim, have developed the largest and broadest offer of pepper varieties with a higher amount and more efficient resistances which make them especially suitable to cover the market trends. Thanks to our constant focus on innovation, we have managed to develop an offer of varieties that, additionally to the already standard resistances in the pepper market (TSWV and Tm 0:3) are having also the most efficient intermediate resistances in the field for nematodes (Meloydogine arenaria & incognita) and powdery mildew (Leveillula taurica), to offer sustainability for whole the value chain. As a result of this innovation, we already have a catalog with 16 “extra resistant” commercial varieties of peppers, some of which are already reference varieties in the main producing regions of Spain (Almería and Murcia), including 4 new varieties releases for 2019.