On 20-21 March, global biotech company Syngenta held a field day in its Jordan Valley R&D trialling station for its customers from North East Africa. The purpose of the event was to showcase the firm’s innovative range of over 100 vegetable varieties at different stages of development. The event was run by Syngenta’s leadership team in partnership with its local team in Jordan and Egypt. More than 50 distributors from 13 countries took part as well as over 150 growers,
The firm’s marketing representative, Amjad Joam said, “This demonstration day is the start of a journey which will help us capture opportunities and gain market share. Follow-ups are scheduled to take place to make sure that our varieties are performing in each local market and are what growers demand.”
Syngenta is a market leader in tomato (Jordan, Egypt) and watermelon (Iran, Saudi Arabia). It also produces cherry tomato seeds in Egypt.