This April, Tribelli® peppers are landing at the major events of the agri-food sector. The brand is participating as an exhibitor at Alimentaria, the food fair that is taking place in Barcelona from 4 to 7 April, as well as at Fruit Logistica, an international fruit and vegetable event that is taking place in Berlin during the same week, from 5 to 7 April.
The sweet tricolour peppers of Enza Zaden are already enjoy great renown among European professionals. Since their launch, their availability 365 days a year, extreme sweetness and meticulous presentation have won over buyers from the large-scale distribution sector. Both in mini format, perfect as a snack, and in XL format, ideal for cooking; Tribelli peppers stand out for their quality, guaranteed through continuous external quality checks, and a constant commitment to marketing, in order to connect with consumers.
“Most of the major European chains now have Tribelli® as a leading brand of sweet pepper. In fact, what we are seeing is that in supermarkets such as Kaufland in Germany and Alcampo in Spain it is possible to find the logo on packaging to make it easy to recognise for the end consumers. Thanks to an ongoing marketing effort, we are seeing that it is now the consumers themselves who seek the brand on shelves” stated Giuseppina Inturrisi, Marketing Specialist at Enza Zaden.
A commitment to marketing that Enza Zaden says it is stepping up this season with a wide range of actions for the end consumer. “We have planned several actions in markets such as Germany, Spain, Holland and the United Kingdom. In addition to the constant communication we maintain with consumers through social networks, we are adding activations in the point of sale, special collaborations with cooking schools, recipe channels, gastronomic events, influencers and much more” states Inturrisi. “We want European consumers to be aware of the brand and look for it on shelves” she concluded.
International food professionals will be able to enjoy the incredible sweetness of Tribelli® and discover its promotional plans for next season by visiting its stands at the leading events in the sector. At Alimentaria Barcelona you can find them in the Grocery Foods area, pavilion 2 (stand 920) and at Fruit Logistica Berlin in pavilion 11.2 (stand A-15).