Surge in demand for organic apples in US

Published on Sep 09th, 2020
Surge in demand for organic apples in US © Eurofresh Distribution
© Eurofresh Distribution

 

There has been a bump in demand for organic apples in the US during the current pandemic. And there is no sign of the fruit’s popularity abating as we head into the autumn. Some companies are reporting growth of over 25% in sales of organic apples in the past four months. The organic varieties performing the best are Granny Smith, Gala, Fuji and Honeycrisp. However, sustainability may not be rising hand-in-hand with the popularity of organics in the apple segment. Due to hygiene concerns, there has also been increased demand for packaged apples. In fact, while pre-Covid, around 40% of all apple sales in the US were packaged, the proportion now stands at around 44%.

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