Sun World’s export growth leads to increased sales and worldwide brand recognition
Grape category leader Sun World International has seen its exports grow tremendously in recent years. This increase can be attributed to strong brand presence overseas and strengthened partnerships with receivers. For the past three years, export volumes have risen by an average of 40% each year. Sun World’s vice-president of international sales and marketing, Julie Escobar, said,
“Despite a difficult grape season, we continue to achieve our strategic export goals. Our partnerships with receivers and new customers have helped us achieve record shipping numbers, and retail penetration continues to be strengthened.”
This support has allowed the Sun World brand to enter key markets and strengthen in Japan, Vietnam, Indonesia, Hong Kong and South Korea via store events, demos and sampling, as well as through social media.
Sun World’s investment in new packing line infrastructure has allowed the company to explore new packaging models that drive sales in Asian markets, as well as combat high labour costs associated with re-packing in-country. Sun World’s proprietary black MIDNIGHT BEAUTY® and green AUTUMNCRISP® brand grapes continue to be the most well-received offerings overseas, with AUTUMNCRISP® brand grapes achieving phenomenal success in Asian markets. Sun World will also continue its efforts on positioning black ADORA SEEDLESS® brand grapes as a late season black variety in 2019.
For over 40 years, Sun World International has connected farms to families around the world through the sweetest, best quality red, black and green seedless proprietary grapes. Sun World is deeply committed to the use of safe, sustainable and fair farming practices and licenses its proprietary varieties to like-minded growers and marketers in major grape growing regions around the world.