The largest Russian retailers and qualified analytics shared their experience regarding 2020 and forecasts for 2021 for the research of Prognosis Company published by Retail.ru service.
Numerous retailers had to alter their strategy in respect of e-commerce; some of them launched their own online stores, others did it in cooperation with the established platforms.
Delivery services experienced a boom, and all the players began to deliver food and non-food merchandise indiscriminately.
Safety, the essential issue during the beginning of the pandemic, remained vital. It also concerns private labels, making the quality of goods the chief requirement for them. Healthy food became one of the leaders of the consumers’ demand, and the retailers allocate special areas in their stores to point out the goods belonging to this segment.
It was an extremely difficult year for supermarkets, reveals the research. Overall, the frequency of purchases decreased, while the amount of an average receipt increased.
Despite the pandemic, leading Russian retailers continue the expansion further into the regions and the consolidation of the market.