SHAFFE’s future will be sustainable

The Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) announced at its Annual General Meeting at Fruit Logistica in Berlin that it will be paying increasing attention to sustainability matters and climatic challenges. This was the message communicated by Konanani Liphadzi, CEO of Fruit SA and president of SHAFFE. The association also discussed the potential repercussions of the EU’s Green Deal for the international fruit trade and welcomed a new member, Brazil’s exporter organisation Abrafrutas.

Besides discussing how the association will respond to climatic challenge and handle matters related to social and labour rights, the meeting focused on reviewing the current situation in the Southern Hemisphere countries with regards to legal and volunteering initiatives. SHAFFE members will continue throughout 2020 to consider SPS, TBT and NTB market access barriers in the three key markets of Europe, Asia and the US and observe the ongoing international developments to tackle environmental challenges.