SanLucar celebrates its debut in the luxury department store kadewe

Thu 13/12/2018 by Richard Wilkinson
SanLucar celebrates its debute in the luxury department store kadewe

SanLucar, the premium brand for fruit and vegetables, continues to prosper and grow, and does so in collaboration with Germany’s most famous department store, the KaDeWe in Berlin.

Fruit lovers have been waiting for this: since 5 December 2018, the SanLucar flagship store has been located in the luxurious delicatessen department of KaDeWe. Here, customers can buy a wide selection of freshly harvested SanLucar fruit.

SanLucar fruit in the gourmet section of KaDeWe

Westens (KaDeWe)

Moreover, at the SanLucar Juice Bar, customers can refuel with delicious juices, smoothies and freshly sliced fruit – either to enjoy them on the spot or to take away.

Additionally, SanLucar offers its customers a special service: if wished, a SanLucar fruit expert accompanies them during their purchase and gives them useful tips and advice, for example on storing and preparing the products.

In order to reliably supply KaDeWe with all the desired fruit, SanLucar cooperates with the Berlin wholesaler Keuthmann GmbH.

“We are convinced that we – with our top-quality fruits – fit perfectly into KaDeWe with its special shopping atmosphere. We are excited about this collaboration, as this marks a new milestone in the history of our company”, explains Michael Brinkmann, CEO of SanLucar Group.


The Kaufhaus des Westens is the most prestigious and the most historically significant shopping centre in Germany. At 600,000 square metres, it is the second largest department store in Europe after the British Harrods. Since its first opening in 1907 in Berlin’s district Schöneberg, KaDeWe offers an attractive range of luxury and high-end goods with a special focus on delicatessen products.

About SanLucar

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia, China and Canada.

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