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Russian retail market tendencies: consolidation and online trade growth

Thu 13/08/2020 by Richard Wilkinson
Russian retail market tendencies: consolidation and online trade growth

In April and May 2020, the food sales on Russian retail market has decrease by 9.2% and 8.6% respectively, comparing to April-May 2019. At the same time, the share of top 10 FMCG retailers has grown and has reached 35% by the end of June 2020. The number of stores belonging to top-200 retailers exceeds 67,000 shops, or 1,500 more than six months ago; their congregated area has expanded by 300,000 m2. All these figures confirm the tendency of retail market consolidation.

Another trend is the evolution of online trade and food delivery market. Since March 2020, numerous companies have been developing this channel of sales, both well established retailers and absolutely new players. For example, one of the most aggressive player is SberMarket, a platform of FMCG delivery designed by Sberbank (state bank of Russia). Created in the end of 2019, it has grown into the second largest merchant of food online (after X5 Group), leaving behind Utkonos, the retailer specialized exceptionally on FMCG deliveries since 2000.

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