Rijk Zwaan has teamed up with Indian trading company IG International to introduce Sweet Palermo® to the Indian market. The sweet pointed peppers in four different colours are a good fit with the Indian trading company’s mission to keep inspiring consumers with colourful, healthy, and high-quality fresh produce. Sweet Palermo offers an appealing flavour, versatility, and high nutritional value. The partnership agreement was officially signed during the recent Fruit Logistica in Berlin.
Tarun Arora, director of IG, said: “The Indian market always has scope for healthy and nutritious products. Moreover, Indian customers like sweetness in food, and they are interested in tasty and healthy snacks. The unique qualities of Sweet Palermo are a perfect fit for it. It is a healthy, versatile, and convenient product in bright colours that directly attract people’s attention.”
The partnership between IG International and Rijk Zwaan is not only focused on cultivation but also on brand promotion. The two companies will be working together to make consumers aware of both the sweet taste and health benefits of Sweet Palermo.
Ajit Kumar Bisoi, Chain Manager at Rijk Zwaan India, said: “We were already in discussions with IG International regarding Rijk Zwaan’s premium melon segment. We’re delighted that the trading company has now decided to expand its portfolio with our sweet pointed peppers. We highly value this opportunity to work together with such a well-established and rapidly growing global organization. This is one way we’re helping to share a healthy future for India.”