Nick Marston, chairman of British Summer Fruits, said:
“With increasing calls for consumers to adopt healthier lifestyles and diets, our work to highlight fresh berries as a delicious, healthy snack and ingredient is extremely important. We also need to continue to drive consumer demand to support our UK berry growers and their growth ambitions by providing an ever-expanding market for their crops.”
The berry industry has seen significant innovation, including varietal developments, new growing techniques and the use of new technology. As a result, the self-sufficiency of the British berry industry continues to grow each year and the UK season now extends from May to November.