All Grupo Primafrio employees who want to collaborate will be able to either make their purchase online at the supermarket located in its Alhama de Murcia facilities and directly donate non-perishable food and personal hygiene items, or make the purchase at their usual supermarket and take it to the collection point enabled in the Primafrio offices for the campaign. Once completed, the Foundation will take all the items collected during the campaign to the Red Cross so that it can distribute them among these people.
With this campaign, which will run until April 15, the entity that was founded by the Grupo Primafrio joins the fight against COVID-19 and ratifies its commitment to the Murcian community. “A little of all is MUCH” will also count on the collaboration of Primafrio, which will also donate a selection of basic necessities.
In the words of Juan Conesa, president of the Primafrio Foundation,
“from the international freight transport sector, where Grupo Primafrio operates, we are especially aware of the expansion of the Covid-19”, adding that “it is necessary that together we should contribute our grain of sand to help the most vulnerable people, especially affected by the pandemic emergency.”
One of the fundamental objectives of the Spanish Red Cross during the crisis caused by COVID-19 is to ensure the food of more than 20,000 people who are in a situation of extreme vulnerability in the Region of Murcia.