Positive trends of blueberry consumption in Russia
Blueberry consumption in Russia have been grown both in volume and in value. By 2020, it has increased by 82.8% since 2017 in terms of volume and has doubled in terms of value. The principal reasons are the expending healthy style life trend, the awareness of Russian consumers of the vigorous qualities of blueberry; the intensification of berries transforming industry and the swell of blueberry production globally and in Russia in particularly. Thus, there are some government programs supporting the farmers producing berries; new varieties with better marketing value are being selected, new storage technologies are being implemented, and blueberry becomes accessible.