Poland ready to host Global Blueberry Summit
On July 3-6, 2023, the global blueberry community will come together in Lublin, Poland, for the International Blueberry Organization Summit, the world’s top blueberry industry event. This will be the first opportunity in four years to meet in person and explore what lies ahead for the global blueberry industry, as the last IBO Summit in Peru had to be on-line due to the pandemic.
Two conference days will provide a broad range of forward-thinking sessions, panels and presentations dealing with every aspect of the blueberry industry, including genetics, production technology, sustainability, transport and logistics, consumer behaviour, health research and more.
A panel involving key players from the largest blueberry production and distribution companies will discuss what the future holds for the industry. As highlighted by the Summit’s motto, “Making blueberries the world’s favourite superfruit”, the best marketing practices from around the world will be the focus of a special session on promotion.
Following Russia’s aggression in Ukraine, the IBO will also be expressing solidarity for the Ukrainian blueberry industry by way of showcasing the country during the Summit.
Lublin, a scenic city in south-eastern Poland with over 700 years of history, is situated at the crossroads between Eastern and Western Europe. It is also the capital of Poland’s leading berry-growing region, which boasts a unique climate, with the highest number of sunny days per year in the country, making it a perfect place for soft fruit production.