PMA forced to cancel Fresh Summit 2021 in wake of hurricanes
Cathy Burns, PMA's CEO
The Produce Marketing Association (PMA) has cancelled this year’s edition of its Fresh Summit event, due to take place in New Orleans at the end of October. PMA CEO Cathy Burns said the decision was made due to the impact of Hurricane Ida, which devastated the region three weeks ago, and now Tropical Storm Nicholas.
“The reality is that Fresh Summit is much more than three days in October, requiring on-the-ground resources weeks before the event. We are simply not confident that the infrastructure for the an event the scale and the size of Fresh Summit will be in place,” said Burns.
She added that it is “incredibly disappointing” to miss this opportunity to bring everyone together in person this year, especially under such unforeseen circumstances.
