The 11th edition of the Produrable fair will be held on April 4 and 5 in Paris. The meeting focuses on solutions for a sustainable economy for the agri-food sector. For the first time, Pink Lady® will attend the event as part of its IMAGINE corporate social approach. The firm will present the positive results of the first two years of the brand’s work and share the fruit of its inspiring initiatives. These programmes include the implementation of 3D diagnosis, CSR performance diagnosis in 100% of the organisation’s nurseries, the launch of a Bee Pink programme to raise awareness among bee producers, and the Pink Lady® Talents list – a sustainable initiatives contest which rewards six promising projects. On Pink Lady® Day, the organisation will open its orchards and packing stations for business partners and journalists.