Pink Lady orchards are expected to become more organic over the forthcoming years. For now, only around 2% comprise organic cultivation; nevertheless, Pink Lady producers are engaged in responsible production that favours natural solutions for protecting orchards and are constantly evolving in the direction of organic cultivation. Pink Lady is produced on 5,300 hectares in Italy, France and Spain. Volumes are growing, from just over 62,000 tons in 2003/2004 season to 185,000 tons in the 2018-2019 campaign. Producing Pink Lady apples requires a high level of technical skills, for which there are technical meetings and a specialised forum to facilitate the exchange of experiences and know-how.