To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin on November 5 and will run for 5 weeks, will announce the launch of the French harvest and allow Pink Lady® to anchor itself a little more in the local landscape.
The implemented system is designed to provide partner wholesalers with the necessary communication tools, including:
– A POS Kit to highlight the presence of Pink Lady® and increase its visibility. This kit will be personalised with a badge dedicated to the colours of the city;
– An animation kit to create events with the presence of a facilitator. Tastings of Pink Lady® apples and 100% winning scratch card distributions will attract and encourage interaction with customers;
– A retailer kit that will allow wholesalers to reward their best customers who will be able, in turn, to promote the French harvest in stores.
In order to strengthen its visibility in open-air markets, Pink Lady® will have a vehicle branded in the colours of Pink Lady®, with the dedicated badge of each city to promote the brand.
This large-scale event will enable Pink Lady® to strengthen its status as a partner with wholesalers, develop its visibility and volumes, and promote customer loyalty.