Pink Lady is becoming ever more global. The latest development in the apple brand’s growth is an agreement signed between Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) and Pink Lady America (PLA) to promote trade between the US, Mexico and the rest of the world. According to a press release, APAL will be the exclusive master licensee for trade to and from the US and Mexico, managing, administering and licensing all commercial activities between the two North American countries and the global Pink Lady network. The agreement combines the interests, capability and capacity of the respective parties and provides an opportunity for the Pink Lady brand to expand, completing a fully integrated and linked global network.
Wed 01/01/2020 by Richard Wilkinson