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Pink Lady®, always more committed

Fri 18/10/2019 by Richard Wilkinson

Recruitment, loyalty and quality will continue to animate the strategy of Pink Lady for this new season. The success of BeePink and Adopt a Tree last season illustrated the relevance of proposing innovative actions for social responsibility. This season, Pink Lady® offers new initiatives Pink Cookers and Seeds of Love. The former is a celebration of gastronomy with delicious recipes, while the latter is a commitment to biodiversity and protection of bees. 2020 will also see all retail partners supplied with a complete range of zero-plastic Pink Lady® packaging (tray, tray and flowpack).

These operations will be relayed on social networks and the Pinkmylife consumer club, which has more than 240,000 members.

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