Recruitment, loyalty and quality will continue to animate the strategy of Pink Lady for this new season. The success of BeePink and Adopt a Tree last season illustrated the relevance of proposing innovative actions for social responsibility. This season, Pink Lady® offers new initiatives Pink Cookers and Seeds of Love. The former is a celebration of gastronomy with delicious recipes, while the latter is a commitment to biodiversity and protection of bees. 2020 will also see all retail partners supplied with a complete range of zero-plastic Pink Lady® packaging (tray, tray and flowpack).
These operations will be relayed on social networks and the Pinkmylife consumer club, which has more than 240,000 members.