For this campaign, Onubafruit will present its own new strawberry and blueberry varieties.
“We seek to supply a good and differentiated product,” said general manager Carlos Esteve.
Another key strategy involves sustainability. In terms of environmental sustainability, the cooperative seeks to reduce water consumption in its fields, achieve greater efficiency in its use of electricity and eliminate the use of plastics in packaging. But equally important to Onubafruit is social sustainability.
“As a cooperative, we look after the interests of the 600 farmers we represent, as well as their families, who must make a living from this work over the years ahead,” Esteve said.
An Andalusian second-tier cooperative specialising in berries, Onubafruit brings together five cooperatives that market the production of 600 farmers in Europe.