New features for Fruit Attraction 2015

New features for Fruit Attraction 2015

An ‘Organic Hub’ showcasing organic horticultural products will be among the new features at this year’s Fruit Attraction, being held October 28–30 in Madrid.

Other new highlights are an international caqui congress and an exhibition area dedicated exclusively to distribution and logistics companies in the fruit and vegetable sector.

And according to Fruit Attraction managing director Raúl Calleja, the fair’s popular B2BFruit New Markets Business meetings service  – bringing together exhibitors and buyers from new international markets – will be expanded.

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Raúl Calleja

This year the international trade show for the fruit and vegetable sector Industry will also feature Tech4Fruits, an exhibition area focused on technology that improves production levels and quality and thus increases competitiveness.

And Fruit Attraction will offer three different types of stands – including ones named Gold and Premium –  to ensure exhibitors’ platforms adapt more closely to the needs; an even greater intensity of promotion in Europe, the Middle East and Latin America, and a wider programme of internacionales guests.

Distribution and logistics space

According to organisers, the new area devoted to fruit and vegetables distribution and logistics companies aims to highlight the importance of logistics infrastructure for international trade in fresh fruit and vegetables, and its contribution to the optimisation of efficiency and profitability.

This new space will also encompass product packaging and selection, containers, the cool chain, labelling, traceability, quality certification, loading areas, fruit terminals, warehouses and so on. “Everything needed in international horticultural trade in order to reach new and ever more distant markets,” organisers IFEMA and FEPEX said.

This seventh of Fruit Attraction will be held in halls 7, 8, 9 and 10 at Feria de Madrid and is expected to bring together about 1,000 exhibiting companies and 50,000 professionals from 90 countries.

Preferential registration for Fruit Attraction 2015 (#FA15) is open at and closes on April 10.