Modi apple – the red apple with a unique modern taste and eco-friendly thanks to its rustic tree with an innate resistance to the main pathogens that reduces to a bare minimum human intervention in farming creating a positive impact on the environment and a relevant saving of important inputs – has been conceived and developed by CIV (Consorzio Italiano Vivaisti) a Consortium actives worldwide in experimental and fruit breeding programs and engaged in selecting of varieties on with low impact on the environment.
Modi® International Project is now growing up with the official entrance of FRESHMAX NEW ZEALAND LTD who joined the other Licensees from Australia, Chile and Uruguay in South Hemisphere and Europe, Turkey, Serbia and United States in North Hemisphere, working together to extend Modi® market all over the world.
The farming plan forecast aims to reach in the next few years about 1,000 Hectares worldwide, of which roughly the 80% located in the Northern Hemisphere with a varietal overall global production of about 30.000 tons achieving a favourable balance between supply and demand of Modi® apples.
www.modiapple.com – the new corporate website has been recently officially launched to integrate the most important Project aim: promoting coordinated strategies on farming procedures, marketing/promotion on a global level, supporting a cooperative and co-ordinating approach between producers and trader members, working together to enhance Modi®.
The New Modì corporate website presents a simple structure easy to read, innovative and responsive to all kind of devices. The simplicity of the structure it is in order to valorise the corporate content, to become a real showcase for a product of excellence and for a team driven by innovation, commitment and passion.
Honesty, correctness, respect for individuals and for the environment are the shared values for which every single partner becomes a spokesperson.
Pier Filippo Tagliani, Chairman of C.I.V. declared: “the new corporate website fully supports the development of environmentally sustainable Modi® International Project knowledge and Modi® apple brand awareness in the whole supply chain, from the producer to the end user at international level.”
Appointment at 2017 Fruit Logistica in Berlin for All the Modi® Partners, led by innovation and passion, to join and share values, experience, technical skills and brand policies during the next 4th Modi® International Meeting.