Macfrut 2021 is finally here!

Mon 06/09/2021 by Richard Wilkinson

The 2021 edition of Macfrut, the international trade fair for the fruit and vegetable sector, will take place from 7-9 September at the Rimini Expo Centre in Italy. The international fruit and vegetable industry will gather once again in person at a three-day trade fair packed with events, technical trials and, above all, trade relations.

A total of 800 exhibiting companies will be in attendance – 20% of them from abroad – representing all industry segments: production, technology, machinery, packaging, logistics, services, etc. And 500 international buyers have already been accredited.

Macfrut 2021 will be a special edition, not only because this will be the first major in-person event for the fruit and vegetable industry, but also because of its hybrid format. In fact, those who cannot come to Rimini can participate virtually by registering at The online platform will offer the opportunity to hold B2B meetings, watch recorded conferences, and visit the virtual stands of exhibiting companies.

Macfrut will officially kick off on 6 September with The China Day, a virtual preview dedicated to China. This will be hosted on the platform and is organised in collaboration with the ATPC (Agricultural Trade Promotion Centre), the Chinese government body that promotes agricultural products.

In addition to the exhibition, there will be a dedicated area for B2B meetings as well as the second edition of the Italy-China Forum, which will be the largest event for trade exchanges with China ever held outside of the country.

The exhibition area will be divided into two pavilions: the China pavilion, which will feature 111 Chinese companies representing leading producers from 20 provinces, including Guangdong (tropical fruit) and Hebei (apples and pears); and the international pavilion, with about 20 exhibitors interested in the Chinese market.

All virtual stands will remain online during Macfrut and will be visible in English, Chinese and Italian, while an English-Chinese interpreting service will be available to exhibitors and buyers during B2B meetings.

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