Jingold has begun marketing its branded kiwifruit directly to consumers in Italy via an online portal. The e-commerce site will sell three special pack formats that contain 7, 14 or 21 kiwis in a mix of different varieties.
Through a specially developed web app, customers can even locate their nearest stockist and see which Jingold varieties are available. With the new Italian kiwifruit marketing campaign now underway, Jingold says it wants a closer connection with consumers. The launch was accompanied by the start of a new advertising campaign in fruit and vegetable markets across Italy, one which promotes Jingold as ‘The Kiwifruit Specialists’.