Nielsen research has confirmed that discounters have become the most dynamic channel in Italy’s retail sector. In 2018, over 180 new discount outlets have opened across the country. Aldi leads the way with 50 new stores, followed by Md (38), Eurospin (34), iN’s (39), Lidl (12) and Penny Market (11). These investments are set to continue, with Md opening 45 stores a year until 2021, and Lidl ready to open 40 new stores costing an investment of €350 million.
The discounters’ market share has now reached 18.1% in terms of total retail sales in Italy – up from 13.4% in 2008. Supermarkets and superstores hold a 50.6% share and hypermarkets have 12.6%. According to the Nielsen data, it is the fresh produce segment that is driving the growth of these discounters.