The group decided to rethink its identity due recent developments. Indeed, for the last two years, it has welcomed two new additions with the arrival of Comimpex last year and Vergers Launay this summer. Today, the company has six commercial subsidiaries (Cardell, Pomanjou International, DSA, Pominter, Comimpex, and Vergers Launay) spread throughout France in the three main apple growing regions. The company is evolving and has new ambitions for the near future. To this end, it has to make sure that the relationship between Pomanjou and its subsidiaries is very clear to allow it to structure its different brands, and rationalise its communication. A new identity will allow it to rethink the endorsement system/mechanism of today’s and tomorrow’s subsidiaries.
The best solution to take on these challenges was to find a new name for the group that is both independent while not carrying a strong geographical connotation, and clearly carrying its core values and commitments. This will allow it to develop and communicate a lot more clearly since there won’t be any mistake between the Group and one of its subsidiaries (i.e. Pomanjou group vs Pomanjou International).
‘In’ stands for innovation, ’na’ for nature, ’t’ for tradition and know-how, and ‘is’ represents an ending that is open with promise of longevity and prosperity for Innatis.
Together, the name reflects Innatis’s core values: innovating with nature to grow fruit with dedication. Due to its strong presence overseas, a modern name was needed that is easy to understand and pronounce and that conveys the link between the name and the group’s core values. Its tagline is ”Fruit grown with dedication”, which underlines the importance of the men and women dedicating their time and effort to grow Innatis’s fruit.
What are Innatis’s values?
- A pioneer spirit – At Innatis, surpassing and expressing one’s creativity is a mindset. In a worldwide context, where fruit is eaten and enjoyed whatever the language, Innatis is smartly adapting itself to keep on surprising apple growers and lovers.
- Actively listening and globally conscious – The quality of Innatis’s fruit is the result of numerous interactions and a close collaboration with nature to cleverly build tomorrow’s world, adapt to new taste preferences and promote the enjoyment of healthy and environmentally-friendly produce.
- Expertise – Since the sixties, Innatis has been dedicated to delivering quality and healthy produce complemented by adequate certifications and labels. Its fruit today is the product of its teams’ expertise, their precise knowledge of nature, and the care shown to its fruit trees, throughout every season.