The new table grape brands are designed to capture marketer interest and consumer taste buds
International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavours that consumers have come to demand. Unlike typical grape-naming systems that simply reflect seasons or colour, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavours, crunch like an apple or elegantly improve older varieties that deserve some revitalization.
Surprising the consumers
“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals. Consumers are searching for nutritious, high-quality grapes with excellent taste, and IFG’s breeding program is designed to deliver what consumers want,” said Andy Higgins, CEO of IFG. “IFG is pleased to announce the following new varieties which are currently being trialled in various parts of the world with IFG-licensed growers. Expect to find more of these invigorating new varieties as the seasons roll out in the various regions.” Six table grape varieties, including each one’s name and logo, have been trademarked: Kokomo™ Julep™, Bebop™, Quip™ and Rugby™.
Revolutionizing the industry
“Our new names are catchy, fun and memorable,” Higgins said. “They reflect our efforts to revolutionize the industry. We aim to inspire the consumer and give our growers, marketers, and retailers a platform to maximize the potential that each variety has to offer.”
The new logos are now available for use by IFG-licensed growers and marketers. IFG will be releasing several more varieties by the end of the year. IFG’s focus on breeding table grape varieties to please consumers is delivering increased growth and profitability for retailers and growers around the world. With its breadth of exciting flavours and shapes as well as full spectrum of colours, IFG is creating a grape sensation for consumers who are discovering that good tasting grapes can be an important part of their nutritional plan. IFG currently has licensees in 15 countries and its fruit is actively marketed in over 25 countries.