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idyl’s Tribu Ecolo organic range at Madrid show

Tue 20/09/2016 by Richard Wilkinson
 idyl is committed to responding to the wishes of organic consumers and producers who want to see progress in the area of environmental conservation.

Producing organic, consuming organic, inventing solutions for the climate and recycling to protect the environment – welcome to Tribu Ecolo’s world.

Tribu Ecolo is a partnership between idyl and nature – the brand that combines economy and ecology.

Nothing is lost in nature, everything is transformed. idyl thus draws inspiration from nature and packs its Tribu Ecolo brand tomatoes in cardboard punnets made from recycled tomato plants fibers, demonstrating its commitment to producing and packing in ways that limit the waste of natural resources.

After harvest, the stems and leaves of tomato plants are collected and crushed. The fibre obtained is then mixed with recycled paper fibre in order to make cardboard. As the paper itself is originally made with wood fibre, the use of green waste such as that from tomato plants contributes to a reduction in deforestation. And this new ecological packaging is itself 100% recyclable.

idyl is committed to responding to the wishes of organic consumers and producers who want to see progress in the area of environmental conservation.

idyl at Fruit Attraction: stand 5B01

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