H-E-B regains leadership of US grocery market

The sixth annual dunnhumby Retailer Preference Index has been released based on an in-depth study of the approximately $1 trillion US grocery market.
Mon 13/02/2023 by Richard Wilkinson

The findings make happy reading for established retailer H-E-B, which had lost its leadership position to Amazon during the pandemic. Costco also surpassed Amazon, which fell to third, while Wegmans took fourth spot.

The 11 retailers with the next highest overall customer preference index scores are: 5) Sam’s Club, 6) Market Basket, 7) Amazon Fresh, 8) Trader Joes, 9) Winco, 10) BJ’s Wholesale, 11) Target, 12) Aldi, 13) Shoprite, 14) Walmart Neighborhood Market and 15) Walmart.

Digital is no longer driving retail growth. The pandemic increased the percentage of Americans shopping online for groceries from 39% to 50%, with over half of those people remaining online grocery shoppers in 2022. As a result, there are 9.4 million more omnichannel households today than there were in 2019 with a combined grocery budget of $4.9 billion. Amazon still rules the online shopping world, but other online retailers are closing the gap.. The top six retailers for digital are 1) Amazon, 2) Amazon Fresh, 3) Target, 4) Sam’s Club, 5) Walmart, and 6) Walmart Neighborhood Market.

Club stores are also gaining momentum, with three of the top 10 spots now occupied by club stores. Costco (2), Sam’s Club (5), and BJ’s Wholesale (10) achieved a high rank through a combination of top-notch dependability and saving customers money while delivering a seamless experience. In dunnhumby’s 2019 RPI, no club store ranked higher than seventh.

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