Grupo Agroponiente enjoyed a highly successful Fruit Logistica in April. The company attended the Berlin exhibition with a very clear objective: to present the European market with a new organisational model that strengthens its marketing network. The first day featured over a hundred meetings with operators of the most varied nature and from Europe and beyond.
A team made up of CEO Imanol Almudí and general managers Jorge Reig and Antonio Román, together with a team of more than twenty professionals, the company attended Fruit Logística to propose a new model for commercial relations, while preserving the company’s traditional values, while also unveiling product innovations in tomatoes, peppers, cucumbers and tropical fruits.
The response could not have been better, with the company’s stand turning into a true meeting point. CEO Imanol Almudí said: “This edition of Fruit Logística is very important for us. We are giving the company a new impetus, but respecting the essence of what Grupo Agroponiente is. We are at a key point in implementing this new philosophy in major projects, but always with the utmost respect for that spirit. Agroponiente must always maintain this feeling above all else, because it is a feeling that has been synonymous with success and will continue to be so, now applied to other products, other projects and other markets.”