Frutas Montosa, avocado specialist
With roughly 30,000 tons traded annually, Frutas Montosa continues to lead the Spanish avocado and mango market thanks to its real-time adaptation to market demands and ongoing innovation in fresh processed fruits. In 2014, the Costa del Sol company sold 17,000 tons of avocado, 7,000 of mango and 1,500 tons of guacamole. This season, there can be no doubt that their biggest success was the decision to produce jars of guacamole. The company’s growth goes without saying, as the figures confirm. Over the past two years, Montosa’s turnover has risen from 47.9 million euros (2012) to 67 (2014). The keys to this growth are the firm’s business strategy and, above all, ongoing investment to renew its production systems.
Spain accounts for a third of its market with 31% of sales, but France has also become an important destination for the firm, with a 34% share of sales. Other notable destinations are Germany (10%), Belgium (6.4%), Switzerland (6%) and Austria, Denmark and the Netherlands, with around 3% of the company’s exports. Some 60% of the produce is cultivated in Spain, with 770 ha of avocado, while the rest is imported from Chile and Peru.