Frutaito brings together the efforts of 25 stone fruit farming families from the town of Aitona (Lleida). Saturn peaches, nectarines and peaches are some of their main reference items. This year, apricots are to be added to the range.
“We’re seeing sustained growth. Whereas 8 years ago we produced 8 million kilos, this year we plan to reach 12 million,” said Frutaito CEO Xavier Blanco, who also announced the launch in 2016 of a new warehouse for handling and storage of this significant increase in volume.
Many international markets take up the excellent supply from Frutaito, whose fruits are exported under the auspices of trading company Ruser Sport, S.L. in Germany, Italy, Poland, the UK, France and the UAE.
Now that the Chinese market is opening up for Spain, Catalan fruit producers are also setting their sights on the Asian giant. Frutaito already has all the necessary protocols to start exporting to China, Blanco said. “We are in good conditions to cross the Chinese border with our fruit, but let’s see what happens on the logistics side.”
“Although the journey only takes one day by air, this route is still very expensive. By sea might be more economical, but it’s a long voyage that can last around 30 days,” he said.
The challenge facing Frutaito, along with other Spanish exporters, is how to make exporting to China feasible with the technology currently available and ensure that the varieties they have can properly withstand this long journey.