European fresh produce association FruitVegetablesEUROPE has launched a new marketing campaign aimed at boosting consumers’ consumption of fresh citrus as the new European season kicks off. The initiative highlights the nutritional benefits of oranges and mandarins, such as their high vitamin C and fibre content, as well as introducing a range of original recipes to make it easier to incorporate citrus into daily diets through smoothies, salads and snacks. The campaign is part of FruitVegetablesEUROPE’s #longlifechallenge encouraging consumers to eat five pieces of fruit and vegetables a day.
“As the citrus season kicks off and the colder days arrive there is nothing better than preparing our body to resist winter with optimum health,” the association said. “The nutritional properties of citrus fruits, with their high antioxidant capacity and their Vitamin C content, are perfect for keeping our defences high.”