Fruit Logistica’s Special Edition in May looks like being a popular event, with over 500 exhibitors registered by mid-January. Given the circumstances relating to the pandemic, the organisers have promised to be flexible and allow companies plenty of time to decide whether to take part in May.
It also promises to be a very international event with registrations from more than 50 countries, with the majority of exhibitors from Europe registered so far, especially Italy, Spain, the Netherlands, France, and Germany.
For retailers, Fruit Logistica has developed a buyer programme, offering a Covid-safe business lounge at which they can meet on site or online with their partners from the fresh produce industry. It also includes free use of matchmaking tools and free access to all relevant events on site and to the online conference programme.
Meanwhile, digital resources are provided to complement the on-site experience and help attendees better plan their visit, connect with key industry players, and strengthen their business relationships. The digital package includes the online planning of business meetings, the online presentation of the participating companies, and the online presentation of the entire event programme. It is aimed at trade visitors and buyers who cannot attend on-site due to travel restrictions. They can get in touch with the exhibitors who will be there.
As for Fruit Logistica 2022, the on-site event is sure to be enhanced by plenty of innovative digital elements.