First Europe-bound Zespri Kiwifruit charter set to arrive at the end of April
This season, Zespri expects to undertake four charter sailings to North Europe. Zespri’s Executive Officer Europe and North America Giorgio Comino says European customers and consumers eagerly awaiting this season’s fresh, Vitamin C-rich Zespri Kiwifruit.
“We witness sustained demand for Zespri Kiwifruit across our European markets and we are pleased to have this season’s fruit arriving soon,” says Mr Comino. “Our latest estimates show a supply of more than 63 million trays of Zespri Kiwifruit (SunGold and Green) in 2022 across our European markets.”
With the new season approaching, Mr Comino is looking forward to again working with Zespri’s long- term suppliers and partners.
“Our industry remains committed to delivering our consumers another great-tasting crop of fresh and Vitamin C-rich Zespri Kiwifruit,” says Mr Comino.
Mr Comino also confirmed that this season’s marketing campaigns would again feature the Kiwi
Brothers in the six core European markets after last year’s success.
“This year, we are taking our ‘Chase the irresistible taste’ campaign to the next level with the overall goal of building the importance of the delicious flavour behind the connection of our kiwi brothers with humans. Developed in collaboration with VMLY&R and Mindshare in London, the campaign will be launched at the start of the season. Thanks to an ambitious media plan and an always-on regional strategy, our consumers will be able to see the ‘Kiwi Brothers’ on the television, in print media, on OOH advertising, in digital media and at the point of sale.”
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 700 based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and
great-tasting Zespri™ Green, RubyRed™ and SunGold™ Kiwifruit. In 2021/22, we supplied over 180 million trays of kiwifruit to consumers in more than 50 markets, and recorded global operating revenue of NZ$3.8 billion. Zespri is committed to sustainability, with areas of improvement identified right through the supply chain including our pledge that by 2025 we will use 100 percent reusable, recyclable or compostable packaging, do more to help the environment, and to become carbon positive by 2035.