First Dutch sweet peppers land in China
On April 14th, the first batch of Dutch sweet peppers hit the Chinese market. The peppers are produced by the Harvest House cooperative and shipped by air to Weihai, a coastal city in Shandong. The peppers are sourced directly by leading retail chain Shandong Jiajiayue. The peppers are picked, packaged and flown to China in less than 48 hours to ensure maximum freshness and flavour. These should be the first of many varieties of sweet peppers that will be introduced to the Chinese market this year. Among the varieties on offer is the red and yellow Enjoya pepper as well as both yellow and orange sweet snack peppers. Around 85% of Holland’s sweet pepper production is exported.