Using high-tech laser technology, organic specialist Eosta turns a simple organic kiwi into a cheeky fruit muppet. The Nature & More Kiwi Muppets are a fun and easy way for kids to get their much needed portion of vitamins and fibre.
Research shows that over 75% European children are not eating enough fruit and vegetables, so Eosta has designed an innovative way to make fruit more appealing: make it fun.
A few years ago Eosta successfully introduced BUG, individually wrapped organic oranges that can be turned into an active beetle. This week the Dutch organic fruit and vegetable specialist is launching Kiwi Muppets.
Michaël Wilde, responsible for sustainability and communication, said: “Thanks to natural branding laser technology we can now not only brand our fruit and vegetables with organic logos but also add other texts and designs including these fun faces. The only thing that people need to do at home is partly cut the kiwi open along the cut line. This way you have a mouth and that brings Kenny, Katy and Kalissa Kiwi to life!”
Natural Branding is the organic approach to marking fruits and vegetables with a laser beam. In the process, a bit of pigment is removed from the outer layer of the peel. This contact-free method was approved by EU Organic certifier SKAL, no additional substances are used, and the method is so superficial that it has no effect on taste or shelf life. The energy needed for a marking is less than 1% of the energy needed for a sticker. The biggest advantage of this innovation is that it is no longer necessary to pack the organic products in harmful plastic foil.
Natural Branding saves tons of plastic and other packaging materials; Just for one product line for one customer, we are saving over 750,000 packaging units, which is tons of plastic. Meanwhile we supply more than 10 customers home and abroad, saving thousands of miles of plastic films.