EFC celebrates 20 years of success
This year marks EFC’s 20th anniversary, which has achieved several milestones. KANZI® has developed into a regular item in the retail assortment by the variety management company. The club apple KANZI® is offered year-round through EFC’s strong global partner network. In autumn, winter and spring, apples come from European orchards, in summer from overseas partners, allowing consumers to enjoy a high-quality apple all year long.
The apple brand Greenstar® specifically serves companies specializing in fresh-cut fruit and convenience concepts. Due to its high antioxidant and vitamin C levels, Greenstar® apples take a long time to turn brown. In addition, in several countries Greenstar® has gained the place on the shelves as the local green apple.
Additionally, the Migo® pear was introduced as the first centrally managed pear variety. Global pear consumption is declining, but Migo® remains as popular as ever in the selected target markets.