The Edeka Group is extending its commitment to fighting food waste by using the innovative “Apeel” technology not just to protect its avocados but also oranges and clementines. Apeel produce has a protective layer consisting of plant-based materials that slow down water loss and penetration by oxygen – two main factors contributing to decay of fresh fruit and vegetable products.
Apeel reduces food waste and makes plastic foil unnecessary for packaging many products. Edeka is the trading partner of US-based Apeel Sciences and launched avocados with Apeel’s protective coating at selected stores at the end of 2019.
Oranges and clementines are now following suit as part of the pilot project. In the future, Apeel’s plant-derived protective coating will also ensure longer-lasting freshness of Edeka WWF oranges (1.5 kg bag), Edeka Selection oranges “NavelGold” (1 kg bag), and EDEKA Selection “ClemenGold” clementines (750 g bag).
The Apeel-protected oranges, clementines and avocados will be available in selected Edeka stores in parts of northern Germany and North-Rhine Westphalia, as well as at Netto branches in parts in Bavaria, Baden-Württemberg and Lower Saxony. The project foresees nationwide roll-out of these longer shelf-life products in Germany during 2020.