In the Netherlands, 68 companies are suspected to have wrongly sold or recommended organic products in recent years. The protection of the term ‘organic’ is currently in the hands of the NVWA. In order to be able to act decisively in the future against unauthorised use of the protected term, the organic sector is pushing for greater protection of the term ‘organic’ itself. To ensure that the consumer can be sure that a product is organic, organic specialists such as Bionext are calling for Skal to be responsible for checking the unauthorised use of the term ‘organic’ by non-registered companies as well as checking organic farms. Strict compliance is of great importance to guarantee confidence in the organic quality mark.