Driscoll’s celebrates 10 years in China with eye on further growth
California-based fresh berries expert Driscoll’s is celebrating a decade in China by announcing the tripling of its investment in the country over the next five years. Miles Reiter, chairman and CEO of Driscoll’s, said that he has noticed the great potential of the Chinese market, which has been growing rapidly. “We plan to sell 35,000 tons of berries this year, up 25 percent year-on-year. We expect strong market demand in China. I believe that we can sustain a similar growth for the next five years, followed by a very significant future,” said Reiter.
To cater to local tastes, in 2013, Driscoll’s established its first domestic plantation base in Honghe in Yunnan province, becoming the first multinational corporation to carry out local cultivation work in China.